Design Principles
The core beliefs that drive my approach to every project.
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Capabilities
Research. Design. Strategy. Working together.
Product Design
Turning messy problems into products that make sense. I look at the whole picture, including users, business goals, and the awkward stuff in between.
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UX Design
Designing experiences people don’t have to think too hard about. My process starts with research, curiosity, and a lot of asking "why does it work like this?"
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Design Research
Understanding people before designing for them. Through interviews, observation, and curiosity, I look for the real problems hiding behind the obvious ones.
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UI Design
Clean layouts, clear typography, and interfaces that behave themselves. Good UI shouldn’t shout, it should quietly make everything easier.
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Motion Design
Motion is a language. Through timing, rhythm, and visual storytelling, I use motion to guide, explain, and occasionally delight. Every frame should serve a purpose.
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Creative Technologist
I enjoy understanding how things actually work on the web. Sometimes that means prototyping ideas. Sometimes it means arguing with CSS.
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Graphic Design
My background in graphic design taught me the fundamentals: hierarchy, balance, and knowing when to stop adding things.
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Selected Works
Case studies showcasing my process in UX/UI design, research, and prototyping.
From Friction to Flow: Rethinking the Locatify Creator CMS
UX/UI DesignLead UX/UI Designer, owning the process from research to final UI to create a simpler, more intuitive CMS.
Better usability and design for a fine wine investment app
UX/UI DesignOver ten weeks, our team conducted user research and redesigned the app to improve usability and clarity for wine investors.
Simplifying complexity for large-scale account management at Ericsson
UX/UI DesignIn four weeks, our team researched and prototyped a conceptual dashboard to simplify navigation across complex organizational structures.
Making fitness appointments more human and engaging
UX/UI DesignIn four weeks, we reimagined Trime’s onboarding and core flows using user research and rapid prototyping to make fitness booking feel more human.
Design System: A Unified Language
Design InfrastructureBuilding a scalable, token-based Design System for seamless cross-project consistency Node flawlessly.
Motion Design: Broadcast & Events
Motion DesignDesigning motion that people don't have to think about - but still feel. From live TV graphics to cultural events.
